Chef Pauly

Built by a chef · for Australian kitchens

The only kitchen software you can talk to.

From a country pizza shop to a Michelin kitchen — Chef Pauly costs every plate, drafts every quote, and updates every supplier price. Just say it.

14 days · all features · no credit card · cancel anytime

Chef Pauly
Online · adaptive thinking
Live
Ask Chef Pauly…

The truth

Most chefs are guessing.

Eyeballed plate costs. Spreadsheets that haven't been updated since the last invoice ran. Quotes priced off vibes. Three percentage points between thriving and breaking even — and most operators don't know which side they're on.

3%

Average margin between profit and loss in hospitality

60%

Of independent chefs don't know their true plate cost

$0

What most kitchens spend on actual costing tools

The product

Your menu, with the numbers that matter.

Live food cost. Sell price. Food cost %. Margin. Colour-coded so you spot the heroes and the dogs in two seconds.

chefpauly.com / menu
Tony's Pizza
Dishes on menu
14
Avg food cost %
22.4%
Avg margin
77.6%
Pizzas
Cost
Sell
FC%
Margin
Margherita
$4.84
$22.00
22.0%
78.0%
Bufalina
$6.75
$28.00
24.1%
75.9%
Pepperoni
$6.20
$24.00
25.8%
74.2%
Capricciosa
$7.18
$25.00
28.7%
71.3%
Carbonarareview
$9.42
$24.00
39.3%
60.7%
Garlic bread
$1.35
$9.00
15.0%
85.0%

Try it live

What should you charge?

Enter your food cost, drag the margin slider. This is exactly what Chef Pauly shows on every dish — except inside the app, the food cost is calculated for you.

$
Target margin72%
50%67%85%
Sell at
$17.29
Food cost %
28.0%
Profit / plate
$12.45

This is a static calculator. Inside Chef Pauly, the food cost is already calculated for you — from real ingredient prices on a real recipe.

How it works

Three steps. Three minutes.

01

Pick your mode

Restaurant, catering, or both. Pick a starter pack — pizza, café, pub, fine dining, or events — and we seed your kitchen so you're never staring at empty tables.

02

Update your prices

Tap an ingredient, type the new price, hit enter. Or take a photo of an invoice and let Chef Pauly read it. Every dish recalculates instantly.

03

See your real margin

Live food cost, food cost %, margin, and sell-price recommendations on every dish. Quote any event in under a minute. Talk to the chatbot to do all of it hands-free.

Features

Everything a working kitchen actually needs.

Chef Pauly chatbotour edge

Ask Chef Pauly to update a price, build a recipe, draft a quote, or analyse your margins. Voice or chat. Hands-free in a busy kitchen.

Live ingredient costing

Click any price to edit. Watch every dish that uses it recalculate. Amber tint shows ingredients still on estimate prices.

Menu matrix

Every dish on your menu, sortable by margin. Spot the heroes and the dogs. Colour-coded green when you're winning.

Recipes and sub-recipes

Build dishes with ingredients or other recipes. Hollandaise → Eggs Benedict. Demi-glace → all your sauces.

Catering CRM + invoicing

Clients, quotes, jobs, invoices and payments in one place. Multi-day menus, headcount-based costings, branded PDFs, and Xero-ready exports for your accountant.

Shopping lists

Generate consolidated lists from your confirmed jobs, grouped by supplier. Print and walk into PFD with a real list.

Compared

How we stack up.

FeatureBasic
costing tools
Multi-venue
platforms
Chef Pauly
Australian-built
Recipe costing
Multi-venue
Invoice OCRLightyearBuilt-in
Sub-recipes / mother sauces
Menu sections + sell prices
Catering CRM + invoicing
Conversational AI chatbot
Voice control
Starts from$46$114$89

From the kitchen

“I've been in kitchens for over 25 years. I've also watched mates close their doors because they were charging $24 for a dish that cost them $11 to make. Chef Pauly is the tool I wish someone had handed me on day one.”
Paul
Founder · Chef · Gold Coast

Pricing

Priced by the plate.

14-day free trial on every plan. No credit card. No setup fee.

Solo

Pizza shops, cafés, food trucks, private chefs.

$89/ month
  • 1 user
  • Up to 50 dishes
  • 10 active jobs
  • Full Chef Pauly chatbot
  • Invoice price sync
  • Menu booklet + quote PDFs
Start free
Most popular

Pro

Single-venue restaurants and mid-size caterers.

$199/ month
  • Up to 5 users
  • Unlimited dishes & jobs
  • Sub-recipes & yield tracking
  • Voice control
  • Priority support
  • Everything in Solo
Start free

Group

Multi-venue restaurants, hotels, hospitality groups.

$499/ month
  • Unlimited users
  • Multi-location
  • API access
  • White-label PDFs
  • Dedicated success manager
  • Everything in Pro
Start free

Need more? Talk to us about Enterprise for hotel groups, large catering co's, RSL networks.

Australian first

The suppliers you actually buy from.

GST handled. ABN validated. FSANZ allergens declared. Australian financial year supported. Built for kitchens here, not retrofitted from a US tool.

Woolworths
Coles
Costco
PFD
Bidfood
Tassie Fine Foods
Aztec Foods
Street Feast

Common questions

Everything you might ask.

Basic costing tools start around $46/mo — they're single-tier, no AI, just spreadsheets with extra steps. Multi-venue platforms run $114+/mo and add invoice OCR but still no conversational AI. Chef Pauly sits between the two on price and is the only kitchen software in Australia with a real chatbot — you talk to it, and it edits prices, builds recipes, and drafts quotes for you.

Know what every plate costs before you cook it.

14 days free. No credit card. No setup fee. Built by a chef who got tired of guessing.

Solo $89 · Pro $199 · Group $499 · Enterprise on request